Introduction

TransRockies. The toughest mountain bike race on earth…

With reality television taking over airwaves of the world it’s hard to make sense of what’s real and what’s real-for-TV.

A lot of television, not much reality. That’s where the TransRockies comes in. Over 500 kilometres and 12 000 vertical metres through the most rugged and majestic terrain the Canadian Rockies have to offer. Real adventure. Real survivors. Really real people.

Think of it as an Amazing Race without all of the boyfriend-girlfriend blow-ups (well maybe not), or a Survivor’s lesson in physical endurance, or an Extreme Makeover in mental discipline.

Even the rewards are real. Friendships, memories, and a chance to call yourself FINISHER.

This is the spirit of the growing international TransRockies brand – Rugged, Adventurous, Real.

Event Partners

Travel Alberta
From peaks to plains, Alberta has one of the finest settings ever handed to a province. You’ll find things to do in every corner – from rugged mountain parks to the Canadian Badlands, to boreal forests to rolling prairies, rivers lakes and streams. Explore the past, present and future in Alberta.
Travel Alberta
Rocky Mountain
For 25 years, Rocky Mountain Bicycles has been building bikes for people who love to ride. Based in Vancouver, British Columbia, Rocky Mountain has been an integral part of the development of mountain biking in Western Canada. The brand has also had a strong presense at TransRockies, with Team Rocky Mountain – Business Objects winning the race for the past two years.
Rocky Mountain Logo
Sugoi
From its home base in Vancouver, Sugoi has been making great technical apparel for nearly 20 years. In that time, Sugoi has been worn by everyone from World Champions to local heroes and fun runners. Sugoi has been a proud sponsor of the TransRockies since 2004.
Sugoi Logo

Event Sponsors

Ultima Logo Ultima Replenisher
Ultima Replenisher is the official sport drink of TransRockies. With Zero Sugar and all 5 essential electrolytes, Ultima focuses on the key elements of hydration: fluid and electrolytes. Ultima Replenisher is all natural, with no artificial colors or sweeteners and is suitable for vegetarian and gluten free diets.
Honey Stinger Logo Honey Stinger
Pure natural ingredients! Great tasting convenient honey based food. Honey Stinger Gold Gels provide a low glycemic index while still providing an excellent source of concentrated carbohydrates. Product development by Lance Armstrong providing 20 years of world class performance. The Honey Stinger Protein bars have 22 vitamins and minerals with 10g of Whey Protein. Sting or Be Stung!

Kicking Horse Logo

Kicking Horse Coffee
Kicking Horse Coffee is proud to support TransRockies. Nestled in the heart of the Canadian Rockies and at the headwaters of the mighty Columbia River. Some people say it is the Rocky Mountain air, some people suggest it is the altitude… whatever it is, they’re not footing the medical bill if their coffee takes you out with a roundhouse to the taste buds! Traditionally roasted and blended at 3,000 feet above sea level, Kicking Horse offers a 21-flavour portfolio of the very best Organic Fair Trade coffee concoctions in the country…Good Coffee Kicks Ass!
Sharkies Logo Sharkies
Sharkies Organic Energy Fruit Chews are a healthy, great tasting snack to fit active lifestyles. A handful of Sharkies is an easy and delicious way to give your body what it needs for optimal performance.
Sharkies contain no wheat, gluten, or gelatin. They are packed with real fruit juice, whole grains, and carbohydrates for an energy boost that lasts. Naturally occuring minerals and electrolytes replace those lost during vigorous activities like running, soccer, biking, hiking or snowboarding.
Gore Ride-on Gore Ride-On Cables
For years, cyclists of all types have struggled with the problematic nature of friction within their cable systems, leading to sluggish, inexact or unpredictable performance. In answer to these challenges, RideOn® Bicycle Cable Systems were introduced to cycling at the 1993 Fat Tire Festival in Colorado, becoming the first high performance cable systems for cyclists. In 2003, Gore stopped selling cables commercially, but relentless requests from customers for RideOn® Bicycle Cables prompted Gore to look at the popular product line once again.
Equipped with a re-designed and re-engineered RideOn® cable featuring the latest Gore coating technology, Gore is unleashing the new and improved GORE™ RideOn® Cable Systems to the cycling world. The patented cable coating technology introduced with the new GORE™ RideOn® Cable Systems significantly lowers friction, producing quick, precise and predictable movements. Tested for friction and durability, the GORE™ RideOn® Cable Systems are available in two types for any type of riding. Whether it’s a winding road or rocky trail, the GORE™ RideOn® Cable Systems were designed to battle the elements and win.
Tinhorn Creek Vineyards
Nestled in the hillside of a former gold mining creek, Tinhorn Creek Vineyards sits unrivalled on top of the “Golden Mile” in Oliver, “the Wine Capital of Canada”, and offers a truly unique wine experience. Visitors will find a lush vineyard with views of the grape crush pad, and impressive interior galleries overlooking the stainless steel tanks, oak barrels, and the cellar below. In addition, a water fountain and rock garden resembling Tinhorn Creek above embellish the winery entrance.

Data Drill

DataDrill
DataDrill Communications Inc. is committed to: Creating custom communication solutions for any geographic location; Providing the highest level of Customer Services by meeting demands of quality, responsiveness, and competitive pricing to develop mutually-rewarding relationships; Ensuring safety policies and procedures are developed and adopted to best protect our employees, customers, facilities, and resources.

Big Agnes
Maker of innovative sleeping bags, pads, and tents made of 100% recycled content materials, provides the mother of comfort to all outdoor adventurists. With the mountains just minutes from their doorstep, Big Agnes has a proven ability to anticipate the equipment needs of those travelling the backcountry. Recipient of a 2010 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, Big Agnes continues to set the bar for outdoor equipment.
PEET Dryer
Founded in 1968 in St. Maries, Idaho, inventor and sportsman Gene Peet developed the very first footwear dryer. He did it because he simply got fed up with waking up to soggy boots — and the discomfort that it put his feet through. After making a bunch of his dryers to satisfy pleading friends and relatives, Gene decided that his invention was worth starting a business, to share his enjoyment of “PEET® Dry” comfort with everyone.
Energy Wireless Solutions Inc.
An authorized full service TELUS Mobility and ICOM Radio dealer, Energy Wireless Solutions Inc. provides their customers with all the essentials like in-building cellular boosters, portable radios, mobile and base radios, repeater systems, Pelican protective products and Sirius Satellite Radio products. They also offer installations in their fully equipped install bay or off site at the clients location, and are there to support your needs 24/7!
Fly above the Rockies and enjoy the experience of a lifetime!
Exciting news! As an official partner of the 2010 TransRockies and TR3, Kananaskis Heli Tours will be offering TransRockies participants, their families and friends and unique opportunity to experience the Canadian Rockies from the sky.
During Stages 5 through 7 those interested in exploring high mountain peaks, spectacular scenery, and indigenous wildlife will now have the opportunity to do so.
Package information:
30-minute flight experience: $250+GST per person
45-minute flight experience: $375+GST per person

For more information on Kananaskis Heli Tours http://www.kheli.com.
****Photos can be downloaded from www.kheli.com/photos ****

Finish Line
Finish Line, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products strives to assist cyclists with all their maintenance needs. Their passion for the ride, making it as smooth and fast is what sets them apart from competition. For ‘tech tips’, products and various instructional videos detailing how to take care of your bike visit the Bicycle Care Experts, www.finishlineusa.com.

Ryders Eyewear
Lezyne
“Our Story: Two words. Engineered Design. Need we say more?”

MyGreenBin
Whether they are stopping at a feed station on the course, enjoying a refreshing beverage at the finish line or chowing down on a delicious catered dinner, TransRockies participants generate waste and recyclable materials. MyGreenBin creates and manages innovative special event waste and recycling systems for events across Canada. TransRockies and MyGreenBin work together to reduce, reuse and recycle to minimize the environmental impact of the event and leave no trace.”